Volcom presented True to This campaign, consisting on launching different teasers until the presentation of the final clip (“True to This”), which includes spectacular action images of the most legendary Volcom team riders of skate, surf, and snow. We executed a communication plan for the campaign to be widespread among the most appropriate media, and during the five months that it lasted. For a great end of the event, we organized a premier in Barcelona, at Apolo, through which we managed to gather about 40 media and nearly 1000 attendees. In terms of impact, we had 95 impacts in print and online media.
To watch the video of the event, click here