Vans & Jägermeister Creative Contest Expo
VANS and Jägermeister conducted an exclusive contest together with the European Institute of Design (IED) aimed at the most creative minds of the country. The goal was to reward the design that better showed the personality of these two authentic icons. In order to get more out of this initiative, we organized an exhibition with the selected art piece that was displayed in a Vans store in Barcelona (Portaferrisa), for which we organized a special opening aimed at media, bloggers and opinion leaders. The result was the following: an excellent media and VIP call and a more than satisfactory impact on media and social networks.