Launch of Mazda Space
At the end of 2014, Mazda automobile company opened the doors of Mazda Space in Barcelona, a unique space of the brand which hosts multiple artistic and cultural events. With the desire of letting people know about this space, we organized a press conference attended by over 40 journalists that belonged to the most important national media. The Mayor of Barcelona, Xavier Trias, also attended the event, as well as prominent political and economic figures of the city. With this action, we achieved 115 media impacts; reached an audience of 6 million people and a ROI of more than 600,000 euros.
At the beginning of 2015, we were also in charge of designing and implementing a strategic communication plan with the goal of placing Mazda Space as the cultural and artistic center of Barcelona. Among the major actions of this plan, we organized a breakfast with media to present the space first program, as a result of a partnership between Mazda and Sónar+D, FAD and TEDxBarcelona. Once the event was over, we arranged corporate interviews with Mazda’s President and CEO. Over 40 journalists attended the event.