New generation of Caprabo supermarkets
We run the communication plan of Caprabo strategic bet on renewing its entire network of supermarkets in Catalunya and Navarra, in order to establish Caprabo as one of the distribution companies with a stronger commitment to modernity, innovation and a firm responsibility towards the quality of its products and services. We organized a press conference in Barcelona and Pamplona, with the attendance of general media journalists, business media, distribution and food industry media in order to present the initiative to them. We also organized a meeting between the media and the Minister of Enterprise and Employment from the Generalitat de Catalunya, Felip Puig. This event took place during the opening of the renewed supermarket, located in Illa Diagonal, a shopping mall in Barcelona.