Lee Stretch Deluxe Brandery H Magazine
Lee® needed to publicize its new Deluxe Stretch fabric between its young and female audience. Therefore, we wanted to offer a direct experience with the product, funny and unforgettable, that didn’t require a big budget. The solution was to establish a media partnership with H magazine, as the magazine had a stand at the Brandery. We set up a stand in which two models were doing yoga with their Lee Deluxe Stretch Jeans. At the same time, the girls passing-by could try on some jeans, take a picture to share in their social networks and participate in the draw of Lee Deluxe Stretch Jeans. Both action and product had a great reception. It was a very important experience to have the direct feedback from the consumers and watch their surprise when they tried on comfortable jeans.