Lee Stretch Deluxe Brandery H Magazine

Lee® needed to publicize its new Deluxe Stretch fabric between its young and female audience. Therefore, we wanted to offer a direct experience with the product, funny and unforgettable, that didn’t require a big budget. The solution was to establish a media partnership with H magazine, as the magazine had a stand at the Brandery. We set up a stand in which two models were doing yoga with their Lee Deluxe Stretch Jeans. At the same time, the girls passing-by could try on some jeans, take a picture to share in their social networks and participate in the draw of Lee Deluxe Stretch Jeans. Both action and product had a great reception. It was a very important experience to have the direct feedback from the consumers and watch their surprise when they tried on comfortable jeans.

This website uses our own cookies to collect information in order to improve our services, and to analyse users’ browsing habits. Your continued use of this website constitutes acceptance of the installation of these cookies. The user has the option of configuring their browser in order to prevent cookies from being installed on their hard drive, although they must keep in mind that doing so may cause difficulties in their use of the webpage.