Launch of Jaume Casademont

Presentation of the new and selective Jaume Casademont family of products, a genuine butchery range based on yesteryear flavors and made with the original recipe that inspired the Casademont more than six decades ago. The new line includes five recipes: Baked ham, Turkey breast, chorizo, salchichón and the brand’s insignia: fuet. With a taste, texture and flavour true to the old times, these products become a real tribute to the beginnings and values of Casademont.  

  • Place the new range of Jaume Casademont’s butchery within the product category of gourmet food.  
  • Introduce the new range of products as a clear commitment for its beginnings and tradition, rescuing recipes from the 60’s and the handmade elaboration in a small workshop.  
  • Offer a taste of these products to reinforce the taste, texture and aromas of the inlays from the old days.

  • In May 2015, a presentation for media was organized in the restaurant “Pork… boig per tu”, in Barcelona; a restaurant with a gastronomic offer focused entirely on the pork.  
  • The company’s spokespeople introduced the new family of products by recreating a workshop and elaborating some products right at the moment, while explaining the quality of the meat, the original recipes, the handmade process and the cure of the products.    
  • Moreover, the chef prepared a tasting menu made with the products of Jaume Casademont’s new range.   

  • 14 media attended the presentation: agencies, general press, distribution magazines, lifestyle and bloggers. 
  • 22 impacts on general press, gastronomic websites, lifestyle and blogs.
  • Great coverage on social networks: Twitter and Facebook.
  • Total audience was over 9 million, plus 340,000 euros of ROI.  

This website uses our own cookies to collect information in order to improve our services, and to analyse users’ browsing habits. Your continued use of this website constitutes acceptance of the installation of these cookies. The user has the option of configuring their browser in order to prevent cookies from being installed on their hard drive, although they must keep in mind that doing so may cause difficulties in their use of the webpage.