USE OF OWN COOKIES AND ANALYSIS
This website uses our own cookies to collect information in order to improve our services, and to analyse users’ browsing habits. Your continued use of this website constitutes acceptance of the installation of these cookies. The user has the option of configuring their browser in order to prevent cookies from being installed on their hard drive, although they must keep in mind that doing so may cause difficulties in their use of the webpage.

Hotelbeds Group

Clippings:

Hotelbeds Markethub Europe

Hotelbeds, the No.1 global B2B bedbank, held its two first editions of MarketHub Europe in Spain (Seville and Ibiza), a forum for the key industry players of the tourism industry that offers a dynamic yet informal environment of presentations, networking, hospitality and entertainment.

We took advantage of the MarketHub celebration to invite European travel trade journalists, so they could learn about Hotelbeds and had the opportunity to get to know the key industry players. Likewise, we also invited Seville and Ibiza’s local media. In the first edition, 14 journalists covered the event with a ROI achieved of 320,246 euros. In the second edition, 14 journalists attended the event and interviews with Hotelbeds executives and spokespersons of the event’s sponsors were managed. The ROI achieved was 414,928 euros.