Hotelbeds Markethub Europe
Hotelbeds, the No.1 global B2B bedbank, held its two first editions of MarketHub Europe in Spain (Seville and Ibiza), a forum for the key industry players of the tourism industry that offers a dynamic yet informal environment of presentations, networking, hospitality and entertainment.
We took advantage of the MarketHub celebration to invite European travel trade journalists, so they could learn about Hotelbeds and had the opportunity to get to know the key industry players. Likewise, we also invited Seville and Ibiza’s local media. In the first edition, 14 journalists covered the event with a ROI achieved of 320,246 euros. In the second edition, 14 journalists attended the event and interviews with Hotelbeds executives and spokespersons of the event’s sponsors were managed. The ROI achieved was 414,928 euros.