SKULLCANDY needed to introduce his brand new Grind headphones to media and influencers, through a unique experience related to music.
- Launch the new Grind headphones.
- Increase brand’s notoriety between the relevant media in Spain.
- Spread the brand’s essence and his #Supremesound
- Offer an unique experience of product testing
- Build a solid relationship with the Medias.
- We created an original event in an adequate scenario for the product, brand, media, bloggers and influencers that we wanted to reach.
- We chose the best location in Barcelona, the Aclam Studio. A recording Studio in downtown, with an amazing guitar, vinyl, and amps collection and a lovely space.
- We organized a concert for the attendees, not just for having fun but for testing the product from the control room.
- We also chose a band rock, the G.A.S Drummers that with their good vibes and potent social media, also increased brand’s visibility during the day.
- We customized the studio in order to make visible Skullcandy’s essence and style in every corner.
- Guests had a nice experience and also could test in a professional condition the new product, in the end they took it as a gift.
- 85 attendees, between media and influencers.
- 18 press clippings about the event.
- Positive feedback from all the assistants, who took a very good impression of the brand and his products.
- More than 1.000 views of the presentation video in Youtube.
To check the presentation’s video, click here