Lee

Clippings:

Fit Lee, Feel Real

Overview
Lee® needed to find a way to offer a brand and product experience to its potential consumers plus brand awareness with a pretty small budget. 

Objectives
  • Create an original and unforgettable brand experience to real people.
  • Detect potential consumers & natural/reals potential prescriptors.
  • Present two main collections of the year in a creative and original way.
  • Create cool contents and gain visibility. 
  • Transmit the message of a brand made for real people. 

Strategy
  • Develop a media partner with TenMag in order to approach their target and use their communication platforms to transmit the brand´s message. 
  • TenMag made a street casting at the coolest neighborhoods of Madrid in order to reach our target and potential consumer. 
  •  Develop a contest of street style in order to select from the total casting, different profiles of potential consumer and prescriptors to experience a special Lee® fitting party in which they saw and pick their favorite looks.
  • The winners of the 4 best Lee® total looks were then models for a professional fashion edit published in TenMag.

Results
  • 60 participants.  
  • Good quality contents as video and pictures of the collection were shared in all participant´s social media platforms. 
  • Super good coverage and presentation of the two main collections of the year in TenMag print issue, web and social media platforms + consumer experience.
  • 360º creative and complete initiative with a pretty small budget.
To watch the video of the event, click here.

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