Lee® needed to find a way to offer a brand and product experience to its potential consumers plus brand awareness with a pretty small budget.
- Create an original and unforgettable brand experience to real people.
- Detect potential consumers & natural/reals potential prescriptors.
- Present two main collections of the year in a creative and original way.
- Create cool contents and gain visibility.
- Transmit the message of a brand made for real people.
- Develop a media partner with TenMag in order to approach their target and use their communication platforms to transmit the brand´s message.
- TenMag made a street casting at the coolest neighborhoods of Madrid in order to reach our target and potential consumer.
- Develop a contest of street style in order to select from the total casting, different profiles of potential consumer and prescriptors to experience a special Lee® fitting party in which they saw and pick their favorite looks.
- The winners of the 4 best Lee® total looks were then models for a professional fashion edit published in TenMag.
- 60 participants.
- Good quality contents as video and pictures of the collection were shared in all participant´s social media platforms.
- Super good coverage and presentation of the two main collections of the year in TenMag print issue, web and social media platforms + consumer experience.
- 360º creative and complete initiative with a pretty small budget.
To watch the video of the event, click here