Pierre & Vacances

Pierre & Vacances' 10th anniversary in Spain

Overview 
Pierre & Vacances, French quality serviced holiday apartments and villages worldwide, was celebrating its 10th anniversary in Spain.

Objectives
  • To promote and stimulate local tourism in Spanish resorts
  • To introduce Pierre & Vacances resorts as an option for both long stays and weekends
  • To stimulate sales in direct channel as Pierre & Vacances website
  • To generate brand awareness in Spain

Strategy
  • Arenalia organized a media meeting in Madrid with Spanish key general, corporate and financial media, as well as tourism/travel trade media.
  • The speakers took advantage of the great attendance and discussed new projects, company trajectory, new openings, development and international agreements.
  • At the same time Arenalia carried out a strategic ambassador’s plan with lifestyle influencers suitable for the different Pierre Vacances Spanish territories. The influencers were able to visit and stay at any Pierre & Vacances resort they want with their families, friends and pets.

Results
  • 235 articles
  • 180 million impressions
  • €1.3 million ROI

Date: April 2016

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