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Skullcandy

Clippings:

Sport Performance Launch By Skullcandy

Overview
Skullcandy was introducing in the Spanish market, its new line of earphones Sport Performance specially designed for listening to music while sporting. So we needed to present the product to media and influencers through a unique experience related to the sports world and associated to Skullcandy universe.

Objectives
  • Launch the new Grind Wireless headphones
  • Increase brand’s notoriety between the relevant media in Spain
  • Spread the brand’s essence and his # Musicmakesyoubetter
  • Offer an unique experience of product testing
  • Build a solid relationship with media & influencers

Strategy
  • We organized a unique testing experience at the boutique sport Club La Sala Magalí to showcase the Xtfree and Xtplyo to media and top influencers. 
  • We created an original event in an adequate scenario for the product, brand, media, bloggers and influencers that we wanted to reach.
  • Develop a tailored and high quality event in order to have direct proximity to the guests and let them know very well all technical qualities and product details.
  • Sala Magalí was rented for the exclusive use of our guests, who received a master class specially designed for them, so that they could test the qualities of the headphones through a real and enjoyable experience. 
  • We customized the studio in order to make visible Skullcandy’s essence and style in every corner.
  • Guests not only had a nice experience but also could test the product in a professional condition and then, took it as a gift.

Results
  • 30 attendees, between media and influencers as it was expected
  • 15 press clippings about the event
  • 20 posts in different social media platforms
  • A very positive feedback was received from all the assistants. They  were very well impressed with the rage of products and the event itself
  • To check the presentation’s video, click here

Date: May 2016