Nice People, gourmet burger restaurant in Barcelona, opened its doors during Spring 2015 and needed a launch campaign to get the place known by general, lifestyle and gastronomic media.
- Get Nice People known as the new gourmet burger restaurant in Barcelona positioning it differently from the rest of burger shops for the quality and style that represents.
- Create an image campaign.
- Generate appropriate content for every different target media.
- Approach influencers, bloggers and key opinion leaders to know it and create engagement with the place and the brand.
- Accomplish the largest media coverage possible.
- Planning of the different communications with the adequate content for each media.
- Press call to selected lifestyle and gastronomic media and bloggers for a press lunch.
- Press call to influencers, bloggers and media for the night opening event.
- Press release to all media (general media, lifestyle, gastronomic, blogs, etc.).
- Extensive follow up of this release.
- Different one-to-one appointments between editors and Nice People director.
- 24 impacts in online and offline media.
- 42 impacts in social media.
- 89.937 € of ROI.
- 10 attendants to the press lunch.
- 70-80 attendants to the night event.